Hi, I’m Rita Ainsworth

I spent over a decade in performance marketing, worked myself to multiple burnouts, and eventually had to leave the career I loved. Not because I wanted to, but because I couldn't see another way.

It turned out there was another way. I just didn't know it yet.

Now I work with high-achievers who are exhausted by the cost of their own success. People who are good at what they do, who've built something real, but who are running on fear — the belief that they're only as good as their last result, that stopping means falling behind, that rest has to be earned.

Most of them have been here before. They burned out, thought a new job would fix it, and slowly realised the same pattern was following them. Because it was never the workplace. The fear lives inside, and it comes with you everywhere you go.

I help these people — driven, capable, self-aware enough to know something needs to change — find out who they are when that fear stops driving. And what becomes possible when the work comes from a different place entirely.

My background

Finding that other way took years.

After I left, I threw myself into understanding what had actually happened to me. Not just the burnout, but the pattern underneath it. Why I couldn't stop even when I wanted to. Why rest felt dangerous. Why my worth felt so completely tied to what I produced.

That search led me deep into neuroscience, somatic work, and parts-based therapy, specifically Internal Family Systems. I learned that the patterns running us aren't character flaws. They're survival strategies, formed long before we had words for them, carried silently into every job, every relationship, every quiet moment we try to fill with work.

I trained as a human potential coach with a deep focus on nervous system regulation, somatic experiencing, and the body's role in lasting change. Because I'd tried talking about it. And talking helped, but it didn't shift the thing in my body that still felt like it wasn't safe to stop.

The work we do together is different. We don't just talk about the pattern. We find where it lives in the body, understand where it came from, and help it finally relax.

When it does, something remarkable happens. The work doesn't go away, but the fear that was driving it does. And what comes in its place is a sense of your own power. Doing the same work, but from a place you actually chose.

Have you started asking whether life has to be this hard?

Here’s how we can work together:

1 to 1 Coaching

With the right questions, uncover your own answers to live a life that feels right for you.

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RESET Circle

Online group coaching for stressed-out professionals who want to slow down, gain perspective and create new experiences for themselves.

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RESET Teams

Online group coaching to help agency teams reduce stress, boost performance, and prevent top talent from burning out.

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What My Clients Are Saying

  • Nick M

    Rita’s coaching has been an invaluable resource. She has helped me identify clear strategies to up level my communication and leadership abilities. We have worked on strategies to enable me to take full ownership of what I can directly influence and how to get buy-in from operations and finance by presenting solutions rather than problems.

    We have also been working on up levelling my management and leadership skills. This is my primary focus as the Google team grows, and I’m eager to continue this training to get the best out of the team I’m managing.

  • Martina V

    Coaching with Rita helped me gained clarity on things I wanted to work on and advice on how to work on them. I

    t did not feel like a lot of effort, but in the end I ended up happier, healthier, with an amazing work to life balance and much more self love.

    I now look forward to things that are coming, as I know I'm equipped with tools for solving them.

  • Angela B

    It is not an exaggeration to say that working with Rita changed my life.

    Through a series of small changes and a few big "game-changing" decisions, with Rita's guidance, I have been able to transform both my work and personal life and overcome challenges that I had previously struggled with.

    As a result of working with Rita, I have achieved a level of clarity of thought that is reaping rewards in all areas. I cannot recommend working with her highly enough. 

  • Amy N

    Coaching with Rita exceeded my expectations. I thought I was at a dead end. I had it all. A great husband, 3 healthy kids, my dream job, even working from home! BUT, I was overwhelmed, quick to anger, and felt like I was ruining all the great opportunities I had in my life. The harder I tried to change on my own, the more defeated I felt. Knowing WHAT to do but not being able to DO it is the most frustrating feeling in the world. I was really excited to start Rita's coaching program because she is so practical. She has a down to earth perspective on things to ward off overwhelm and backs it up with simple steps to put that perspective into action.

    Thank you, Rita, for your wisdom, patience, and sound direction.

  • Heather B

    I have worked with Rita over the past few months and there is a noticeable difference in my mindset.

    She has helped me put things into perspective and worked with me through limiting beliefs. I am more productive and efficient and have found more satisfaction in my work.

    I highly recommend to offer this service to agency employees as it gives us an opportunity to grow in a different way that traditional training cannot offer. This service allows us to work through any barriers that are preventing us from moving forward which ultimately makes us better at our jobs.

Let’s connect and see if it would be good to work together.

There’s no commitment, pressure, or obligation.

30-min Discovery Call
30-min Discovery Call
Nervous System Check-In

How Is Your Body
Actually Doing?

Your nervous system runs the show behind the scenes — shaping your energy, your patience, your sleep, your gut, and how you show up for the people around you. Most of us have no idea what state it's in.

This short check-in will help you find out.

12 questions · About 3 minutes · No wrong answers

Based on current neuroscience research into how your nervous system manages stress, energy, and connection. This is a self-awareness tool, not a diagnosis.

Reading your results…