Hi, I’m Rita Ainsworth, trauma-informed human potential coach.

I guide high-performing professionals out of survival mode and back into clarity, energy, and choice by teaching them how to work with their nervous system.

My work is informed by neuroscience and rooted in body wisdom.

When mind and body work as one, we stop going against ourselves. We can respond instead of react, stay regulated under pressure, and get things done without running ourself into the ground.

I’ve spent more than a decade in marketing and media buying. Back in 2018, I joined a remote advertising agency. I grew from a junior media buyer to a director of media buying in three years. I burned out twice in that time, left, and swore never to come back to this industry.

Since then, I trained as a human potential coach, with a deep focus on how the nervous system shapes stress, resilience, behaviour, and performance. I studied multiple modalities to understand human biology and psychology. When I returned to media buying, the work felt completely different, clearer, calmer, and far more sustainable.

Now, I’m applying what I’ve learned in the last five years to help individuals and remote teams who are feeling the burn of our fast paced industry.

Do you feel overwhelmed daily by workloads, chasing your own tail, or wondering if it’s even worth it?

Here’s how we can work together:

1 to 1 Coaching
With the right questions, uncover your own answers to live a life that feels right for you.

RESET Circle

Online group coaching for stressed-out professionals who want to slow down, gain perspective and create new experiences for themselves.

RESET Teams
Online group coaching to help agency teams reduce stress, boost performance, and prevent top talent from burning out.

Learn More
Learn More
Learn More

What My Clients Are Saying

  • Nick M

    Rita’s coaching has been an invaluable resource. She has helped me identify clear strategies to up level my communication and leadership abilities. We have worked on strategies to enable me to take full ownership of what I can directly influence and how to get buy-in from operations and finance by presenting solutions rather than problems.

    We have also been working on up levelling my management and leadership skills. This is my primary focus as the Google team grows, and I’m eager to continue this training to get the best out of the team I’m managing.

  • Martina V

    Coaching with Rita helped me gained clarity on things I wanted to work on and advice on how to work on them. I

    t did not feel like a lot of effort, but in the end I ended up happier, healthier, with an amazing work to life balance and much more self love.

    I now look forward to things that are coming, as I know I'm equipped with tools for solving them.

  • Angela B

    It is not an exaggeration to say that working with Rita changed my life.

    Through a series of small changes and a few big "game-changing" decisions, with Rita's guidance, I have been able to transform both my work and personal life and overcome challenges that I had previously struggled with.

    As a result of working with Rita, I have achieved a level of clarity of thought that is reaping rewards in all areas. I cannot recommend working with her highly enough. 

  • Amy N

    Coaching with Rita exceeded my expectations. I thought I was at a dead end. I had it all. A great husband, 3 healthy kids, my dream job, even working from home! BUT, I was overwhelmed, quick to anger, and felt like I was ruining all the great opportunities I had in my life. The harder I tried to change on my own, the more defeated I felt. Knowing WHAT to do but not being able to DO it is the most frustrating feeling in the world. I was really excited to start Rita's coaching program because she is so practical. She has a down to earth perspective on things to ward off overwhelm and backs it up with simple steps to put that perspective into action.

    Thank you, Rita, for your wisdom, patience, and sound direction.

  • Heather B

    I have worked with Rita over the past few months and there is a noticeable difference in my mindset.

    She has helped me put things into perspective and worked with me through limiting beliefs. I am more productive and efficient and have found more satisfaction in my work.

    I highly recommend to offer this service to agency employees as it gives us an opportunity to grow in a different way that traditional training cannot offer. This service allows us to work through any barriers that are preventing us from moving forward which ultimately makes us better at our jobs.

Let’s connect and see if it would be good to work together.

There’s no commitment, pressure, or obligation.

30-min Discovery Call

10 Daily Practices for Better Energy & Focus

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